Apple is arguably the world's most important consumer tech company, having played a hugely influential role in shaping the smartphone, laptop, desktop computer, tablet, and wearable markets.
It continues to dominate many of those areas today through the iPhone 14, iPad, MacBook Air and Pro, iMac, and Apple Watch product lines, and with new forays into the likes of AV/VR to come. Its decision to build its own silicon, meanwhile, has given it an advantage over rivals such as Samsung and Microsoft - one that's only slowly being closed.
It's been every bit as dominant in the software space through iOS, macOS, watchOS, iTunes, Apple Pay, and more, while its Apple TV Plus streaming service is now regularly home to top-quality, award-winning original content.
Apple was founded by Steve Jobs, Steve Wozniak, and Ronald Wayne in 1976, and has been led by CEO Tim Cook since 2011. It is currently valued at around $2.6 trillion; not bad for a company that started in a garage.
Latest about Apple
iPhone SE 4: latest news, rumors and what we want to see
Updated The iPhone SE 4 is probably not coming for a long time, but we're already hearing about big potential changes.
Here’s why RAM is so important for new phones – and why it might be the key to AI like Apple Intelligence
Our guide to what RAM in smartphones is and why it’s so important for AI packages like Apple Intelligence and Google Gemini.
The iPhone SE 4 rumored again to have an OLED display, and could bring an end to LCD iPhones
Apple has reportedly begun ordering OLED panels for the iPhone SE 4.
Foldable iPhone: latest rumors, news and everything we know so far
Updated It may be some time before we see a foldable iPhone from Apple, but here's all we've heard about what might come.
The best MacBook deals in September 2024
Our roundup of all the best MacBook deals so you can pay the lowest price for one of Apple's premium laptops.
Experts call on Apple to "immediately restore" VPN apps to its Russian App Store
As per the Kremlin's orders, at least 29 VPNs have disappeared from Russia's App Store since July. Experts now call the Big Tech giant to restore these apps immediately.
The best iPad deals in September 2024
These are all of the best iPad deals that are available now so you can pay the lowest price for one of Apple's premium tablets.
Apple AirPods 4: everything we know so far and what we want to see
Updated Longer battery, better audio, USB-C: which rumored features will make it to the eagerly awaited Apple AirPods 4?
